MARKETING & CLIENT EDUCATION
Given that the most of the target population is unfamiliar with even the concept of health insurance, client education needs to be extensive. It will help to ensure proper understanding of how to use the health insurance product. It will also communicate the benefits of health insurance, thus increasing the participation of the target population in the scheme. Finally, it helps to ensure that a large proportion of clients renew their policies after one year—this is crucial given that the sustainability of micro health insurance schemes elsewhere is challenged by persistantly low renewal rates.